Posted by Jacob Butler
on 15 December 2011
In this present age, a company cannot afford to dismiss the power of an online platform as a means of gaining great business exposure and enhancing product visibility. Recent research shows that many people spend their time online with about half of all Australians registered with different social media websites. Facebook alone has approximately 800 million active users worldwide, and almost 11 million of those in Australia. Social networking is, therefore, a growing trend that companies can take advantage of to expand their client base.
Examples of social media sites are Twitter, Facebook, YouTube, and LinkedIn. Social media marketing is a fast growing yet cost-effective way of driving targeted traffic to your website. The team at Dos Gorillas can help you set up a fan page and profile in social networking sites like Twitter and Facebook. Through these websites, social networking will be encouraged and prospective customers will get a personal picture of your company, which will encourage them to buy your products and services.
There are advantages and disadvantages of engaging in any business venture. One advantage of using social networking to expand your business is that it gives you a platform to reach different online communities. This type of network exposes your company worldwide. Potential clients will then have a means of inquiring about your products and services. Through social media marketing, you can easily respond to their queries and convince them to buy your products and services. All that is required is proper planning for social media marketing.
The second advantage of using Facebook, Twitter, or other social networking sites for your business is that you can assign a social media manager to take charge of this type of marketing as you concentrate on other business needs. As your social media manager, we will be responsible for all the issues related to marketing your company online. This will include responding to potential clients' queries, updating your profile on the latest events of your business, and informing potential customers about your products, services, and upcoming events that they can participate in. Through YouTube, you can give a live demonstration of your products and services, and let your clients see the influential people in your company. Consumers prefer to buy from people rather than faceless businesses.
Another advantage of social networking is that it is a relatively cheap marketing tool. Advertising on print media, radio or TV is quite expensive considering you exposure time is as little as a few seconds. Our company on the other hand will expose your products online for as long as you like at a relatively cheap cost. If you do the math, you will quickly realise that social media marketing is a good choice especially when starting a business with little investment.
One disadvantage of social media is that the creation of profiles and fan pages in various social media sites and responding to emails and comments, can take up a huge amount of time. It therefore requires dedication and persistence to effectively use the marketing tool. That is where we come in as digital media experts. When you contact us to be your social media manager, we will put in all our effort to market your products and services in different social media sites. Since this is our specialty, your company will begin to receive more targeted traffic to your website and later, these leads will be your customers.
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